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Feature Article 46

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Basic Interview Strategies

by James Challenger

Jobseekers all over the country may be blowing employment opportunities by adhering to the widely circulated myth that the only appropriate attire for the job interview is a business suit.

Wearing a suit in the wrong place can quickly eliminate you from the running.

As a jobseeker, a primary goal is to demonstrate how well you fit the company's culture. If you arrive for the interview in a suit when the interviewer is dressed casually, you have 'shown up' the interviewer and probably will not be seen as a match for the company.

So what's a jobseeker to do?

You should call the day before and ask the department secretary what the dress code is. On a day with four interviews, you may have four outfits in your car, but nobody said finding a job was easy.

First Impressions

A jobseeker has to be qualified in order to get the job, but there will always be several other people who are equally qualified as far as the interviewer is concerned.

In the end, you will be hired because the interviewer personally likes you, not necessarily because you are the most qualified in the field of candidates. And many interviewers will know whether or not they like you within the first five minutes!

In addition to being dressed appropriately, here are some other ways to make a good first impression:

A Firm Grip. Look the interviewer directly in the eyes and smile when you meet, with a firm, but not hard, handshake. You may be surprised how important those initial gestures are to the interviewer's impression of you. If you avert your gaze, you may give the interviewer the impression of being shifty or unsure of yourself. If you give the person a "wet fish" handshake instead of a solid one, the impression may be that you are timid and ineffectual. If you crush the interviewer's hand, the pain will dim your luster.

Smiling sounds simple but it is one of the most important ways to succeed in the interview. It sets the tone for the entire session, projecting you as a pleasant person. Make it a point to look at the interviewer directly when you are answering his or her questions.

Body Language is Critical. Do not fidget. Assume a comfortable posture from the outset and avoid shifting your position or crossing and recrossing your legs. If you do, it may give the interviewer a message that you are uneasy or nervous. It could translate into a perception that you are trying to conceal something you do not want the employer to know.

Do Not Ask Too Many Questions. For the initial interview, contrary to what many were told by college career counselors, it is not wise to spend a lot of time researching a company and then demonstrating this acquired knowledge through strategic questioning of the interviewer. The fact is, you will never know as much as the interviewer, so your efforts will come across as contrived and, if the wrong statement is made, could offend the interviewer.

The primary goal of any job candidate is to sell himself or herself to the interviewer, proving that his or her skills and experience fit the job opening.

Questions should be limited to what the job responsibilities will entail and then responding, citing examples as to how you can fulfill those responsibilities better than the other candidates.

Be a Follower, Not a Leader. Yes, companies want leaders, but in the interview, it is more important that you follow the lead of the interviewer. Many jobseekers try to direct the interview so as to get across the points they want the interviewer to know.

Instead, you should listen for clues as to what the interviewer wants and try to be that person, within the scope of your own skills, desires and talents.

Anticipate the interviewer's questions as much as possible and be ready with all of your homework done. Then let the interviewer pick and choose what is to be discussed in the interview.

Stay Upbeat. Always try to be "up" psychologically for the interview. That is often the most difficult thing to do, especially if you have been job hunting for some period of time, but it is very important for the success of the interview. If you appear downcast or depressed, or are unresponsive to the interviewer's questions or listless in your approach, you will rule yourself out of consideration for that job.

Interviewers want enthusiastic, happy people who show a strong interest in the job. If you do not, another candidate most assuredly will.


James E. Challenger, president of Challenger, Gray and Christmas, Inc, pioneered outplacement as an employer-paid benefit. His third book, The Challenger Guide: Job-Hunting Success for Mid-Career Professionals (Contemporary Books) is available at Amazon.com.


Tell Me About Yourself

This is one of the most popular questions asked, and your response will probably set the tone for the rest of the interview. It is the most challenging question for many people, as they wonder what the interviewer really wants to know and what information they should include.

How would you respond? One thing is for sure: the interviewer does not want to know about your family details or personal background. What he is interested in are your achievements and the milestones in your career. As you cannot afford to get your answer wrong, here is how you should start preparing yourself for this question.

Focus
List five strengths you have that are pertinent to this job (experiences, traits, skills, etc). What do you want the interviewer to know about you when you leave?

Scripting
Prepare a script that includes the information you want to convey. Begin by talking about past experiences and proven success: "I have been in the customer service industry for the past five years. My most recent experience has been handling incoming calls in the high tech industry. One reason I particularly enjoy this business, and the challenges that go along with it, is the opportunity to connect with people. In my last job, I formed some significant customer relationships resulting in a 30 percent increase in sales in a matter of months."

Next, mention your strengths and abilities: "My real strength is my attention to detail. I pride myself on my reputation for following through and meeting deadlines. When I commit to doing something, I make sure it gets done, and on time."

Conclude with a statement about your current situation: "What I am looking for now is a company that values customer relations, where I can join a strong team and have a positive impact on customer retention and sales."

Practise
Practise with your script until you feel confident about what you want to emphasise in your statement. Your script should help you stay on track, but you shouldn't memorise it -- you don't want to sound stiff and rehearsed. It should sound natural and conversational.

Even if you are not asked this question in the interview, this preparation will help you focus on what you have to offer. You will also find that you can use the information here to assist you in answering other questions. The more you can talk about your product -- you -- the better chance you will have at selling it.

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